YOGYAKARTA, April 21, 2025 – Aria Event Organizer (EO) introduces a groundbreaking approach to cultural preservation through Pesta Rakyat Istimewa (PRI) 2025, a creative rebranding of the traditional Sekaten festival, long recognized as a signature cultural event of the Yogyakarta Sultanate. While maintaining the authentic cultural essence, Aria EO has successfully reimagined Sekaten into a more vibrant and relevant celebration for today’s generation.
As a leading event organizer in Yogyakarta, Aria EO, in collaboration with Diana Ria Enterprise, has transformed the traditional Sekaten concept into PRI 2025, running from April 11-27, 2025, at Mandala Krida Stadium. This rebranding represents more than just a name change – it’s a conceptual evolution that preserves cultural values while injecting fresh energy.
Aria Event Organizer carefully mapped key elements of Sekaten, such as the traditional night market featuring rides and culinary experiences, then developed them into more interactive experiences.
PRI 2025 offers a wide range of activities, from night markets featuring traditional-contemporary rides and cuisine to cultural arts performances including the Tari Kenyo Mbekso dance and performances by Kinanti Sekar Dance Studio. Visitors can participate in batik workshops and handicraft sessions, as well as enjoy concerts by local artists, including:
- Jahanam (hip-hop)
- Kohisekai (Japanese pop)
- Ngatmombilung (pop)
- Sri Ratu Gedhang (modern dangdut)
- Tito Prisha Jr. (retro R&B)
Various competitions are available for younger generations, including:
- Syawal Run (3K/5K running event)
- Push Bike Competition
- Pound Fit
- Cosplay Competition
- Graffiti Competition
“Pesta Rakyat Istimewa serves as a bridge to unite the hearts of Yogyakarta’s community, providing space for local talents to dream big and take pride in our culture,” said Tejo, CEO of Aria EO. “We want Sekaten to remain relevant without losing its identity.”
Aria Event Organizer, part of Ariandra Media Group, leads this transformation with a professional approach. The collaboration with Diana Ria Enterprise, experienced in night market organization, ensures perfect balance between tradition and innovation. The result is a festival that maintains the spirit of Sekaten while offering more appealing packaging for younger generations.
Rebranding Sekaten menjadi PRI 2025 ini bukan berarti meninggalkan tradisi, melainkan sebuah upaya untuk memastikan warisan budaya tetap hidup di tengah perubahan zaman. Dengan pendekatan kreatif Aria Event Organizer, nilai-nilai luhur Sekaten kini bisa dinikmati oleh lebih banyak kalangan, sekaligus membuka peluang baru bagi pelaku UMKM dan pekerja seni lokal.
The rebranding of Sekaten into PRI 2025 doesn’t mean abandoning tradition but rather ensuring cultural heritage remains alive amid changing times. Through Aria Event Organizer’s creative approach, Sekaten’s noble values can now be enjoyed by broader audiences while opening new opportunities for local SMEs and art workers.
The success of PRI 2025 as a Sekaten rebrand is expected to become a new model for cultural preservation – not only maintaining but also developing traditions to remain meaningful for modern society.
Complete information about Pesta Rakyat Istimewa 2025 can be accessed through Instagram @pestarakyatistimewa. For partnerships and collaborations, contact Galih at +62 889-0282-6593, visit @aria.eo on Instagram, or the official website https://ariandramediagroup.com/.
About Aria Event Organizer
As part of Ariandra Media Group, Aria Event Organizer has become a pioneer in organizing creative events that blend cultural values with contemporary concepts. With a solid track record, Aria Event Organizer has proven itself as a trusted partner in organizing various flagship events in Yogyakarta.